Do you want to add location based reminders to your app or marketing strategy? There are plenty of use cases where sending reminders based on the custom location is a great idea. For example, you suggest users visit a restaurant for lunch or dinner.
When sending a location-based reminder, you need to use the right best practices to ensure that you don’t waste resources.
For example, when targeting customers in a specific area, you’ll want to make use of local landmarks or current weather conditions. This makes the messaging feel more unique, and you’ll receive more customers from the location circle you target.
Keep reading to discover how reminders based on geolocation actually work.
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Location Based Reminders Android: How Do They Work?
Location based reminders for Android work by using a global positioning system (GPS) and other location-detecting technologies. These target smartphones to trigger alerts based on the user’s geographical position.
The reminders are set up by users through applications that allow them to specify a particular location and an associated task or reminder.
Once the device enters or leaves the predefined area, the reminder activates and prompts the user to take action. You have the freedom to choose what location-based notification is sent and in what area size. Location services give you the tools to customize the area size, among other features.
The majority of users on Android have their GPS turned on, which means you can accurately target their location. This is important to ensure that you don’t waste marketing dollars on targeting users who are far away.
Location Based Reminders: Top Benefits
Now, let’s turn our attention to the benefits of using reminders based on geolocation data. These advantages can help you justify the top reasons for using the technology.
Here are the top benefits for reminders based on location:
- Contextual relevance: Reminders that you trigger through location are highly relevant and actionable. For instance, a reminder to send a work email upon arriving at the office ensures tasks are completed in the appropriate order.
- Customer engagement: Businesses can use location-based reminders to send promotional alerts to customers when they are near a store. This drives foot traffic and increases the likelihood of purchases. Also, it helps with direct engagement and can enhance customer loyalty.
- Competitive advantage: Integrating location-based reminders into products or services can provide a competitive edge. You can expect to make a bigger return on investment (ROI) when compared to competitors who aren’t using the technology. This is especially true when you sell products based on the current user location.
- Increased app usage: Apps offering location-based reminders can see increased usage and retention rates as users rely on them for daily task management. Also, highlighting this feature in marketing materials can attract a broader user base and drive app downloads.
- Enhanced productivity: Location-based reminders help users manage tasks efficiently by providing timely prompts based on their whereabouts. This ensures important activities, like picking up groceries when near a store, are not forgotten. Developing apps that provide these helpful features can go viral and can sell in large volumes. However, you’ll need to make sure that there are plenty of location options to customize the experience.
Location Based Reminders iPhone Best Practices
Let’s examine the best practices you need to follow to get the most out of location based reminders for iPhones. These pointers will help you use the technology in a way that meets your requirements.
Here are the top best practices for your consideration:
- Set clear triggers: Define precise geographic boundaries for reminders to avoid confusion. Use landmarks or specific addresses rather than broad areas to ensure users receive relevant prompts exactly when and where they need them.
- Use the right software: Research the top tools and software solutions to offer reminders. For example, Google Keep is a service that allows you to set up specific reminders via a simple user interface.
- Respect privacy: Clearly communicate how you will use the location data and obtain user consent. You should also implement robust privacy controls and data protection measures to build trust and comply with regulations.
- Test for accuracy: Regularly test the app’s location accuracy and reliability in various scenarios. Also, ensure the reminders trigger correctly and consistently to provide a dependable user experience and avoid frustration from missed or incorrect alerts.
Frequently Asked Questions
Do location-based reminders drain battery life?
Yes, location-based reminders can affect battery life due to continuous location tracking. However, many apps optimize this process by using low-power location modes and efficient tracking intervals.
Users can also manage background location settings to balance accuracy with battery conservation.
How can I set a location-based reminder?
To set a location-based reminder, open a compatible app and choose the option to create a new reminder. You’ll need to select a location-based trigger. Next, input the specific location and the task you want to be reminded of.
Make sure to save the reminder, and the app will alert you when you arrive at or leave the designated area.
Are location-based reminders available on all devices?
Most modern smartphones and tablets support location-based reminders through various apps and built-in features. However, the availability and functionality can vary based on the device’s operating system and hardware capabilities.
Therefore, always check compatibility with your specific device and preferred app.
Start Using Location Based Reminders Today
Do you like what reminders based on location have to offer? Then give them a try for yourself. There are many use cases where the technology is ideal. This includes targeting customers in marketing campaigns or for personal use.
Furthermore, make sure that you follow the best practices in this article when offering location based reminders. This ensures you can improve the quality of the offering and reduce any instances of inconvenience or disruption.
Do you want to access geolocation data to create location based reminders of your own? Then use geoPlugin to transform IP addresses into actionable geolocation data. We provide high levels of accuracy to meet your needs.
Give geoPlugin a try to create accurate reminders for target locations!
